This social media campaign was created for the unit Digital Engagement and Analytics at the University of Canberra. Within a team, we were tasked with creating a social media campaign that promoted Canberra as a place to live, work and/or visit.

My team created Day + Night CBR, a campaign that showcased the variety of activities Canberra has to offer by curating bite-sized itineraries to take you from day to night. Each team member created multiple pieces of content that aligned with our strategic plan. The campaign was rolled out on Instagram over several weeks, reaching over 7,000 unique accounts.